Pay per click or in abbreviated form – PPC, is an Internet marketing model where advertisers pay for each click on their advertising banners, which can have either a graphic or text form.
Simply put, these are the ads you see at the top of the Google search results page. Each time someone clicks on one of these ads and a visitor is redirected to your site, you will need to pay a certain amount to the search engine.
PPC Management is, in essence, the process of supervising and managing the advertising expenses of a company. Management includes advertising strategies and the purchase of online advertising while minimizing overall costs. The process can be managed either by the seller or the service provider, as well as by a company specialized in PPC, empowered by them. PPC management is usually perceived as an evolving art, where perfect optimization is not possible, but is still the main objective.
If you’ve decided that you need a Google Ads campaign that drives results, but you’re not sure you can manage it, we will come up with innovative marketing strategy that will help your businesses to grow and achieve your objectives. Quite often, it is better to entrust professionals to create and manage advertising, than to distract yourself from your business and waste precious time for online advertising or, worse, to admit mistakes and to waste some part of your budget in vain.
In addition to PPC management, we offer SEO services in Europe, local SEO, social media marketing and much more.