Online Reputation Management is a complex of actions aimed at creation a certain public perception of the person or company, identification of publications that negatively affect their image and usage of feedback channels with the target audience for prevention, early detection and elimination harmful consequences for reputation.
The need to create a flawless image of the company or person is due to the importance of a positive perception of them by consumers or the general public and a clear awareness that this perception, lacking permanent care or unprotected from direct attacks on reputation, can cause substantial damage. Specifically, online reputation management involves online monitoring of the reputation of a person, company or brand, as well as the content that target to spoil their image, and the use of customer reviews to solve problems before they harm the reputation of the person or brand. A significant part of reputation management involves the suppression of search results containing negative materials and the concomitant highlighting of positive ones. For companies, reputation management usually involves an attempt to eliminate the difference between how a company perceives itself and how others perceive it.
In addition to providing SEO services in Europe, Smart SEO Digital Agency is also specialized in providing Online Reputation Management solutions and offers its clients a full range of services to build the reputation of a person, company, product or brand in the virtual environment.