SituationBBC America approached BrandWithSEO for assistance in rectifying a number of on-site and off-site SEO issues which were causing the Dr. Who shop to underperform in search engines. The BBC America's newly launched Dr. Who Shop, was seeing lower than expected organic traffic, resulting in lower engagement, and sales.
Significant Decrease in Rankings
Significant Decrease in Traffic
SolutionBrandWithSEO did a thorough analysis, top to bottom, on all the variables surrounding the Dr. Who shop. Older SEO, from older URL's, had not been properly redirected, and as a result SEO-credit was not properly flowing to the new website. BrandWithSEO corrected this by manually fixing hundreds of product url redirects and category page urls. Content recommendations were made for various products, in addition to implementing proper meta-tags on each page. Internal links were made, enabling both users and search engines to understand semantic product relationships.
ResultsAfter a period of 90-120 days, during which many issues were discovered, and resolved, the Dr. Who Shop started seeing a miraculous recovery, far exceeding it's original baseline. In addition to a sharp increase in organic traffic, the overall number of page 1 keywords increased. Other important metrics, such as impressions, and --- revenue, also sharply increased.
Organic Traffic increased by 181%
# Of Keywords ranking increased by 300%