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higher-seo-rankings November 26, 2016

Can auto-translated websites get penalized by Google?

Today, I submitted a pitch to a reporter through HARO(help a reporter out). The question was really great – and it’s something every SMB should think about. Google has started to penalize websites for using auto-translated copy from tools such as Google Translate. What impact will this have on global marketers/website owners, […]

November 26, 2016

The Definitive Guide on what makes an SEO company best for small businesses

Qumana is one of the leading small business SEO companies – not because we say it, but because of the small business owners we work with, who speak with conviction, from the heart, about the impact we’ve made on their business – with a mediocre budget at best. We are […]

November 26, 2016

What it’s like doing SEO for large enterprises

Enterprise SEO is a vague term, and it’s hard to define – what, and who, is an Enterprise SEO Company. Qumana is an enterprise seo company, but what does that mean? When you google the phrase, “Enterprise SEO,” there’s over 7 million search results that appear in Google. But, unfortunately, there […]

November 26, 2016Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking.

On the other hand, you can be penalized for illegitimate external linking. It is highly advised that you not link to any website or group of sites that may be involved in shady or unethical search practices. Doing so could result in being black-listed by Google, ultimately ruining your SEO strategy. Avoid this situation at all costs and ensure that all external links point to trusted and reliable sources.

Having been involved in the internet industry for a large part of my working life, I have spent a lot of time researching and browsing the internet and reading websites, mainly for client design research, but also for occasional personal use. The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it’s purpose, which in turn creates a missed opportunity for many e-businesses to become successful.

My personal perspective on e-businesses and their websites, is that if they don’t take pride in their websites and show to their customers a passion for what they do, chances are, they won’t take pride in their products, and the passion for providing good customer service will also be missing.

What you must remember, is that your web site is a direct reflection of you and your business. The appearance of your site is the most important factor in determining your potential success rate. In short, if your site doesn’t look professional or pleasing to the eyes at first glance, the majority of people will assume your products and/or services to be of similar poor standard.

At the other end of the scale, you could fall into the trap of going overboard with the design and over complicate things with incorporating high costing flashy graphics. You may end up with a great looking and highly aesthetic web site, but the danger with this is that your site may prove unreliable and at times may take too long to load. There is nothing worse for a customer than trying to visit a slow loading site, and most will close the browser window in complete frustration. As i’m sure you will be able to work out, this will ultimately cost you business.

The other major consideration (if not the most important) when designing a website is your content. Not just links, but content with passion, relativity, and understanding to the customer. When someone is searching for something in particular and they visit your web site, they’re visiting for a reason. Your site has something they want, Whether this be your product, service, and/or information. If they are unable to obtain what they’re looking for, they move on to the next site and so on. To be able to get your visitors to stay and look around your website, you must give them a reason to. Providing them with quality content will achieve this goal.

There have been countless other lists and articles on the subject of website designing mistakes, but I have compiled my own list, from a designer’s perspective, of some pitfalls to look out for when considering either designing a website or purchasing a template. Remember that the simple, clear, informative and well designed sites are the most successful. If you are a current e-business and your sales aren’t what you had hoped, consider the above and take some time to look openly and honestly at your site. Spending money on improving your website is a much better investment than throwing money away on trying to advertise and market a site that just isn’t good enough to sell your product or services.

If you are looking for a template or a custom designed website, be aware of the above and be prepared to ask your chosen designer or template provider questions to ensure that your hard earned money doesn’t go to waste on an inferior design, which contains any of the above. Asking questions won’t cost you a penny, and in doing so could actually save you a lot of money over the long term. Getting your website right first time is vital in terms of saving money and time. The earlier your website is up and running properly, the quicker you will be able to reap the rewards of a successful e-business.

The prime mistake Newbies make is to put their website name into the Anchor Text. Unless your website contains your keywords this is a waste of a perfectly good link. Remember that Google puts a very big importance on those Anchor texts and they should always use your keywords.

The second mistake is trying to put every single keyword into your anchor text and give that to everyone. There are two mistakes with this technique. 1.) Google assigns weight to each word in anchor text so if there are a lot of filler words (common in long sentences), they will “dilute” your target words.

According to two recent surveys, conducted by Forrester Research and Gartner Group, ecommerce sites are losing $1.1 to $1.3 billion in revenue each year due to customers click- away caused by slow loading sites. If a page takes too long to load, your potential customer will not wait. Ultimately costing you business.

Make sure you include proper META tags in the HTML of each page of your web site. META tags are HTML code that enable the search engines to determine what keywords are relevant to a specific site. About 80 percent of all web site traffic originates from the eight major search engines. It would be a good idea to make sure you’ve done your homework and fully understand how to optimize your web pages prior to designing your site. This will save you a lot of headaches in the long run. For further information on META tags read the tutorial entitled, “Building Your Site.”

Be cautious when selecting your background and text colors. Busy backgrounds make text difficult to read and draw the attention away from the text. Always be consistent with your background theme on each page of your site. Your site should be nicely organized and uniform throughout. Keep in mind, colors affect your mood and will have an affect on your visitors as well. Bright colors such as yellow and orange, cause you to become more cheerful or happy, while colors such as blue and purple have a calming effect. Dark colors such as brown and black have a depressing effect. A good rule of thumb would be to use colors based upon the type of effect you’re trying to achieve.

Your main page should specifically let your visitors know exactly what you’re offering. How many times have you visited a site and never figured out exactly what they were selling? If your potential customer can’t find your product or service, they definitely won’t waste a lot of time looking for it. They’ll go on to the next site and probably never return. They’re visiting your site for a specific purpose. They want something your site offers. Whether it is information, a product or service.

Design your site to be easily navigated. Place your navigation links together at the top, bottom, left or right side of the page. Use tables to neatly align your links. If you are planning on using graphic buttons to navigate your site, keep in mind that with each graphic you add to your page, it will take that much longer for your page to load. If you only have a handful of navigational links, using graphic buttons will be fine. If you have over six links, it would be wise to simply use text links to keep your load time down.

If you must use frames, use them sparingly. Frames, if not properly used, can make your site look unprofessional. Avoid making your visitors have to scroll from side to side to view your content. This can be very irritating and cause your visitors to leave. If you must use frames, offer your visitors a choice. Frames verses No Frames. Try to keep the number of clicks required to get from your main page to any other page on your site down to four. Keep in mind, your visitors may enter your site from pages other than your main. Always have good navigational links on every page and place your company logo on each page.

Design a quality e-book to give to your visitors. It’s not as difficult as it sounds. If you can create a web page, you can create an e-book. The focus of your e-book should compliment your web site. Simply write about your passion. If your passion is sales, then you could share some of your knowledge and experience by designing your e-book to provide a complete sales training guide. If your passion is home based business, you could write an e-book about how to start your own home based business. If you’re writing about your true passion then you shouldn’t have any trouble coming up with something to write about. For further information on e-books, read the article entitled, “How to Create an E-book and Drive Massive Traffic to Your Site by Giving It Away.”

Having been involved in the internet industry for a large part of my working life, I have spent a lot of time researching and browsing the internet and reading websites, mainly for client design research, but also for occasional personal use. The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it’s purpose, which in turn creates a missed opportunity for many e-businesses to become successful.

November 26, 2016SEO Services | Guaranteed SEO Services

Professional SEO Services from an SEO Firm

What would it mean to your bottom line if you were on page 1 of Google, Yahoo, and Bing, for keywords pertinent to your niche?
Potential customers are typing in keywords into Search Engines trying to find you, and your services. Will you be found?
In this generation, where your online presence is in many cases, your primary means of generating leads, and building a business, having professional SEO services, done is what separates you from being successful.

The Value of Professional SEO Services from one of the top SEO companies

If you’re a small business owner, or a Fortune 500 brand, then getting our SEO services  will allow you to enhance your marketing goals. Our SEO specialists have a combined experience of over 20 years, creating SEO campaigns that are tightly integrated with your overall marketing and business needs. If you are looking to generate leads, then you first need our help to generate traffic.

Our risk free SEO 45 day SEO Services trial from our SEO firm will make you a believer

-Weekly rank tracker reports
-Weekly link building reports
-Analysis of your traffic, and conversions
With ZERO out of pocket costs, you have nothing to lose, and everything to gain,by signing up for our SEO trial.

Why Choose Soni Consultants?

Soni Consultants is a family run business, and treats all of their customers like family. Our objective is the same as yours – get sustainable rankings on niche relevant keywords which survive the test of time.

SEO Services Process

Our goal at Soni Consultants Inc., is to give you SEO services that deliver measurable online success. This is accomplished by creating an extremely efficient pre-sales process, in addition to amazing customer service and results. Our SEO services are great for small business owners targeting a local city/state, in addition to national clients.

1. Before you sign up with us for SEO services, we do an extensive vetting pre-sales process. We spend more time than any other company in our initial analysis of you, the competition, and setting realistic goals for our SEO services. You know exactly where you are today, and where you can expect to be after our SEO services take effect. We set expectations on a monthly and weekly basis.

2. After you sign up for our SEO services, you get extremely comprehensive SEO services that encompass on-site optimization and off-site optimization. Through proper on-site optimization, we make sure that search engines like Google, Bing, and Yahoo, are able to correctly read and identify your website. This is done, hand-in-hand, with off-site optimization which enables your website to increase in the google/bing/yahoo rankings. This is accomplished through the acquisition of links to your website from other niche relevant websites.

Performance SEO Services: We offer a great amount of flexibility when it comes to getting high quality SEO services. By using our SEO firm, you are getting access to an unprecendented amount of high quality SEO services. We introduce our performance based SEO packages – where you pay for services only AFTER you rank for keywords. If you do not rank for keywords, you never pay. This is the safest approach to SEO, where we take all the risk. This is better for national companies, and other high competition industries, where you just want to rank for a few keywords.

Retainer Based SEO Services: Retainer based SEO services are great for small business owners that have hundreds of keywords they wish to rank for. Normally, these keywords are in low competition industries, and simply require “time,” rather an extremely aggressive SEO in order to gain successful rankings. This is more affordable than performance based SEO services, and on average we include 50-150 keywords depending on the campaign. All retainer SEO services come with money-back-guarantees.

How Does SEO Services Pricing Work?

Our SEO services are priced to be flexible and risk-free. Whether it be performance based SEO, or retainer based SEO, we customize a plan of action that will work for you and generate the success you NEED.

Soni Consultants has helped over 1000 businesses generate sustainable page 1 rankings.

 

November 26, 2016Performance Based SEO

Performance Based SEO – what is it, and why should you be considering it?

That’s what this post is all about. Get ready for a bit of a history lesson, and make sure you have some time to really digest why this is a good idea.

The SEO industry has gotten a pretty bad rap sheet. Whether it be due to outsourced SEO Companies, or even domestic national companies. Bottom line, overpromised and under-delivered, is the name of the game. Most business owners feel  essentially the same thoughts when it comes to SEO.  Many SEO companies overpromise, promising the world, and  at the end of the day only deliver a few morsels of sand.

Business Owners Standpoint

Business and commerce is all about exchange. When I go to a furniture store, I buy a piece of furniture. End of story. I know what i’m buying is tangible and real, and I don’t really have to wonder much more than that. When it comes to SEO, unfortunately there really is no physical tangible good. It’s a virtual product, and that’s just it. Even online concepts such as website design, or website development/programming, have tangible goods. Either you have a working website/program, or you don’t. End of story – if the workers put in the man hours, you will get an end product. Here’s the caveat, technically speaking – workers can put in the hours, and still you can end up with nothing. That’s the kick – and that’s the biggest issue. SEO firms often do put in the work, but at the end of the day you don’t get the results you were expecting. What’s that mean? – well in essence, you paid for their efforts, and not a tangible good. 

In comes performance based SEO. 

The purpose of performance based SEO, is to earn your trust – and not ask for it. With this arrangement, the SEO company takes all the risk – albeit, you do end up paying a higher price for it.

The SEO company agrees essentially – to do the work, with no retainer at all. They get paid based upon delivery of final goods. They only get paid when you hit page 1, or whatever goals you + they have established.

Why should you consider performance based SEO?

Bottom line, there’s plenty of SEO companies out there, and many of them claim they can deliver – but sifting through the junk is extremely time consuming, and just when you think you’ve found the right firm – you could be wrong and losing thousands of dollars.

The financial risks are just too high testing SEO firms on a retainer basis.

With a performance based setup, as a business owner you are only paying for results – and that’s important!

The SEO firms take the risk, – generally speaking, only the best SEO firms, like us 😉 – take this route for clients. Not only does this enable them to get a foot in the door with you, but it also enables them to get your business (because they are certain they can deliver).

For a business owner, this is one of the best ways of getting SEO done. Certain SEO companies, primarily those who would rather get paid for their “efforts,” rather than “guaranteed results,” will shun away from this. Bottom line, you’re a business owner – and just because an SEO company gives you a lower monthly retainer price doesn’t mean much. You get what you pay for. Performance based SEO is a smart alternative to retainer based models.

 

If you’re looking for a performance based SEO firm, feel free to contact us today. 

 

November 26, 2016SEO – Going Forward

This blog post, is a very peculiar, and perhaps – misplaced blog post, but I think it’s highly relevant to those who are wondering,  What now?

 

This is sort of the general sentiment we have gauged speaking to business owners, and even other SEO Experts. Where do we go from here? Panda, Penguin – people feel like their entire strategy/path has been shot down. To an extent, they are right, they have no clue where to go/what to do – and that sentiment is what sparked me to write this blog post.

The sentiments I feel, were echoed by Danny Sullivan, at SearchEngineLand, in his post titled, Link Building Means Earning “Hard Links” Not “Easy Links” 

The remarks written in this blog post are essentially something we’ve known for a while, but frankly – were overlooked because we, as an industry, and as individual business owners, looked for the easy solution which brought smiles to our face today. Those who tried building links for Google, for Search Engines, are suffering today – while those who built links for humans, have nothing to worry about frankly. Let’s understand why – links built for humans, generate traffic directly, and indirectly. For example, we have references to our website through Wikipedia, believe it or not, we actually get a decent amount of traffic from these links, which are in the references section!

As Danny said, “What you want is to be linked from places where there’s an actual audience that might see  your link and click on it directly to visit.” 

This quote resonates very strongly as the basis of what Penguin has been targetting in it’s efforts. Some visitor would never visit some Viagra-Spam filled forum, so therefore all links in such places are of little to no intrinsic value to readers. Google wants to satisfy the reader, and that’s where the story ends.

In order to be competitive again, and face Penguin, you have to build links not for the sake of building them or getting easy ones, but getting them because they matter. 

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SEO BlogAuthors & Contributors

Max Soni

Founder & CTO,

Soni Consultants / Brand With SEO

Sasha Aksenov

Chief Creative Strategist

Brand With SEO, Advisory Board

Aaron Fischer

Director, Reputation Managemnt

Brand With SEO

James Wallace

Director of Business Strategy

Brand With SEO